The predictably unpredictable British summer is at the heart of this campaign – a celebration of the ways people are using Google to make the most of summer.
Based on the insight that when summer arrives, Brits do all they can to make the most of it, the campaign illustrates the inventive ways Brits enjoy the summer no matter what the weather throws at them, in a humorous depiction of British ingenuity.
The campaign consists of a :30 second spot and dynamic out-of-home, which delivers different ads depending live local data from current weather and traffic information.
Campaign 30″ TV spot
Campaign OOH
