MasterClass / Brand

Creative Development

Those who can, teach, but those who lead, inspire. When we feel inspired, we open our eyes and ears, we open our minds and hearts – we grow.

MasterClass is the first online education platform that enables you to learn from the best instructors in the world. My role at MasterClass has been to lead the creative development of the brand while still maintaining its DNA and to creatively lead all marketing efforts: Emotionally engaging and high performing marketing content for paid and earned media across all channels.

These are example of trailers for online MasterClasses taught by Annie Leibovitz, Chris Hadfield and Armin van Buuren. Do you feel inspired to enroll?

MasterClass
Annie Leibovitz Teaches Photography – Official Trailer
MasterClass
Chris Hadfield Teaches Space Exploration – Official Trailer
MasterClass
Armin van Buuren Teaches Dance Music – Official Trailer