Adidas / LOOP

Product Launch Campaign

A sneaker you will never own, but a story you will pass on. Adidas LOOP is made to be remade.

They say that all good things must come to an end. But what if they didn’t have to? The Adidas LOOP sneaker is a sneaker you will never own. It’s made to be remade, over and over again.

The launch of the program marks the end of linear thinking. The campaign comes to life through stories, product videos, and digital product UX experiences.

Adidas
Campaign Launch Film

Product Story and Product Concept Visualization on Mobile and Desktop.
Scan the sneaker to unlock content from previous owners and to join the recycling program.