Coca-Cola’s new global campaign came to life digitally through an immersive online experience – an interactive Avicii music video made of sharable reaction-GIFs.
After 7 years, Coca-Cola sets out to replace the Open Happiness brand platform with something new. Where the previous platform has succeeded in celebrating the joy of Coca-Cola, the new platform is making simple, everyday moments more special.
The GIF the Feeling experience lived across desktop, mobile and tablet devices, and has been translated into more than 20 languages.
Digital experience video – desktop version
Campaign sharing ecosystem
Classic campaign elements
