They’re not just keys. They’re magic makers, dream shakers. Openers of what’s yet to be. Everything that matters has a key. And what you open with yours, is entirely up to you.
This campaign introduces the Tiffany & Co. Keys Collection to the Chinese market. The key is introduced not as a key to love, but as a key to unleashing your inner own potential. Unlock The Possibilities is a call to action that aspires to independent success seeking women in China. As a PR and social component, the story becomes real by featuring Lui Wen, China’s first real supermodel, who worked her way up to become what she is today.
